Technology PR agency with Trudy Darwin PR? Is your tech company or startup struggling to break into a new market? Do you need a way to showcase your brand and create the initial growth needed to stake your claim in a market that is flooded with other, already established, tech firms? This is a very common scenario for many new tech companies and, whether your business relates to the growing fintech industry, blockchain or web dev tech, it can be challenging to get the start you need to establish your brand.
Best tech PR trends for 2020 – 2021 ? Increased Measurement Of PR Efforts – we know that our PR efforts are getting results, but just how effective are they? Using real-time data, along with data derived insights, we can gain greater independence over our digital PR output.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. See more information on Tech PR Agency.
Does this mean that products can’t be part of the thought-leadership argument? No, they can be. However, magazines don’t want product names to be plastered all over an article. By considering all of the issues, market trends and market needs, technology companies – for example – can still get their core messages across, and the by-lined individual can still demonstrate their expertise. However, they may wish a journalist with specialist knowledge and experience to write the article. Furthermore, before writing an article, it’s best to have some target publications in mind. Journalists receive a large number of unsolicited press releases a day. Subsequently, many of them are ignored. Although some editors will accept speculative thought-leadership pieces, there are others that won’t.
Trudy Darwin has been delivering successful business and technology PR campaigns for over 20 years in a variety of markets and industries. Based in London, England and the USA, she offers a unique aptitude for complex technologies, digital business theories and consumer trends. Her team of international journalists are writing for top publications and her team of digital media experts support campaign objectives. Together with certifications in SPIN® Selling and Certified Sales Specialist (MCSS) her team has the expertise to convert customers in a digital age. See extra info at Trudy Darwin PR.
Don’t underestimate your power as CEO. Harness it. From startups to well-established corporations, CEOs need to be at the forefront, represent their brand, and be part of the day-to-day PR strategy. When CEOs embrace a thought leadership strategy, it strengthens brand validity that attracts investors, shareholders and potential business partners. Done correctly, thought leadership has real business impact. The State of the Media report, that surveyed 1,355 journalists from across six countries on their perception of the media and communications industries, found that 49% of business decision makers stated that thought leadership directly led them to grant business to an organisation.