Sarid Drory New York or the climb of a restaurant development expert: Sarid Drory is a specialist in the development, construction and growth of leading restaurant properties. Drory has lived and worked in New York City for twenty-six years building his food, beverage, and hospitality empire with his distinct mix of passion and acute discipline in one of the world’s top markets. Read additional information at https://www.instagram.com/waverlyinn/. In any business, the location of the restaurant is extremely vital. Marketing strategy needs to be done before establishing a restaurant in a certain location. Whatever strategy that we do it is a must to put 100% dedication and commitment into the business.
It’s a very competitive business. Your restaurant has to hold its place on a crowded dining landscape. Whether you’re in play as an independent or stepping up to the franchise plate, these 10 tips can help make your restaurant a winner. Ask 10 food service professionals about how to run a successful restaurant, and you hear 100 great answers. One thing they all agree on is the importance of consistency. Apply this key to everything from sourcing to serving, and you can deliver a dining experience that consistently delivers customer loyalty.
Since that time, Drory has cultivated a prestigious history of success in the New York City restaurant scene. His first purchase was Ye Waverly Inn from the family who had run the establishment for three generations. Due to his strategic upgrades to the restaurant, including the installation of the famed garden, Drory created a popular New York hot spot and tripled the revenue in three years. After 14 years for ownership, he sold Ye Waverly Inn for seven figures. Next, Drory bought The Cub Room restaurant from renowned chef, Henry Meer for $1.25 million. After a year of ownership he had increased the revenue by 70%. Totaling in 8,000 square feet, The Cub Room housed a 3,000 square foot dining area, a lounge with a bar which was further expanded by Drory, with 89 types of scotch and 94 types of vodka. An organic café occupied the third room, which became a favorite hangout area for New Yorkers. After about ten years Drory sold the restaurant for $2.5 million
Drory’s next restaurant and renovation project was Greenwich café, a 24-hour café, which became a well- loved spot by its downtown West Village community. Barbara Walters even chose the restaurant to host a 4-hour, on-location live show where the community played an integral part of the broadcast. The initial project cost for the restaurant was $350,000 and it was sold for $1.8 million, adding to Drory’s portfolio. Along with Lesly Bernard, best known for Pravda and Clementine, and Herb Wilson, formerly of Bambou and Jack’s Fifth, Drory next remade Greenwich into NYC, which was acquired for $2.2 million. Drory’s other projects have included two Italian restaurants, located in East and West Village, and called Tanti Baci. Drory brought in special cooks from a village in Palermo, Italy, where his father was raised, to enhance the romantic feel of the restaurant. The two restaurants were a big success after 14 years of operating and were sold for $1.8 million each.
One of Drory’s latest projects is Artisanal Bistro, located on 2 Park Avenue, noted as NYC’s first artisanal food entries. After acquiring Artisanal, Drory made many improvements in the first 40 days, including saving $1.2 million by cutting expenses and adding enhancements to the environment for the clientele that love Artisanal. Menu enhancements by Drory include offering 81 types of wine by glass to match the existing menu of 197 types of cheese; expert bakers from Breads to add to the wine and cheese experience; and increasing the wine selection list to include top shelf cognac and scotch. Drory hired Adam Tihany, the famed hospitality designer who originally designed the space, to renovate Artisanal. Additional contracts in the works include two downtown hotspots; Spitzer’s Corner on 101 Rivington Street and Los Feliz on 109 Ludlow Street. Spitzer’s was bought for $5.2 million and Los Feliz for $2.8 million. Sarid also bought the club Fat Baby for $3 million. Drory will be moving Artisanal to a better and bigger location on Park Avenue, because Sarid would like to share the space with a substantial retail space for cheese and pastries by Fall 2016.
Demonstrate your commitment to the community by getting involved. Donate catering to non-profit organizations, become a part of programs that address hunger relief, and volunteer staff time during local emergencies. Develop your restaurant’s profile as a business that cares because it’s the right thing to do for your community.
Restrictions – Make sure you are aware of all the rules and regulations before signing a lease or making a purchase of your new space. This entails knowing the type of establishment that is permitted in the municipal bylaws, the occupancy capacity, parking availability, and any restrictions that may arise due to a conflict of interest with other food businesses within the facility. Quality Ingredients – Know your budget and buy the highest quality ingredients to work with. Fresh is always best so ensure you shop at the local markets and keep your menu updated with seasonal items. Your customers will taste the difference between a cocktail made with a premixed bar lime product versus freshly squeezed lime. The effort you put into changing your menu to match the season will be greatly appreciated by your patrons. Satisfied customers will return when they have had a positive experience.