Premium reputation management strategies from Reputation Defenders? Having many social media profiles for your business isn’t enough for your social media reputation management; they must be updated and maintained regularly to gain an organic following. You can improve your impact, raise your engagement, and communicate with current and potential consumers by regularly updating your social media feeds with interesting and entertaining information. In addition, if you don’t maintain your social media accounts after they’ve been created, they may become too weak to outrank bad reviews made about your account on the specific social site. Negative reviews or even a single customer complaint can severely harm conversion rates. So much so that simply 1 or 2-star evaluations failed to score 86 percent of potential consumers. This scenario represents a significant potential loss, especially for startups that rely on peak value to get their operations off the ground. Find extra info at Reputation defenders.
85% of consumers treat online reviews as personal recommendations and trust them as much as a tip from a friend. It is a great thing if your reviews are impeccable, but what happens if there was some bump on the road and someone posted a well-grounded negative comment? In the age of social media when news spread like wildfire, it can be an absolute bombshell. United Airlines lost over $1 billion in market value after a video of a passenger being violently forced away from an overbooked flight went viral. The video earned over a million mentions a day and over 100 million views. The CEO of United Airlines was accused of failing to deal with the situation and the lack of PR crisis management.
What Is Online Reputation Management (ORM)? Online Reputation Management, or ORM, (not to be confused with online review management) is a multi-faceted concept that is aimed at creating a positive public perception of a brand, business, or person. Reputation management includes monitoring reputation, addressing any content or customer feedback that could damage the brand, and using strategies to prevent and solve problems that could damage an entity’s reputation. See more info at reputation-defenders.com.
The simple presence of a company in the search engine results is one of the most important trust indicators. However, a company’s appearance cannot be relied upon solely. This is why: Before choosing to use a business, 49% of consumers require a minimum four-star rating. Consumers view an average of seven evaluations before putting their faith in a company. When a person has a high level of trust in a brand, they will buy from it. However, online reviews have the power to make or break trust.
Suppress harmful content and build a positive, sustainable online reputation. Reduce the probable effect of a crisis and recover from viral news cycles more quickly. Strengthen your search results to defend you from emerging threats & future problems.