Top rated national SEO services Manchester: The short snippets of text that you see on top of Google’s search results are called Featured Snippets. They are special because of where they appear in your search results. Any marketer worth his or her salt would want to have their content appear as a featured snippet. The featured snippet could be in the form of definitions, tables, lists or steps. Also referred to as “Position #0”, it is placed even above the number 1 result on Google’s search results. For a website visitor, featured snippets are great because they get a glimpse of the information without having to check out all the other search results. For the business whose site is featured, it will give them a lot of exposure, make them look credible — all of this without spending a single penny on ads. Read extra details at SEO agency Manchester, UK.
What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.
Local SEO is an ideal way to promote your business’ visibility on location-based searches. It helps your business get found online by local prospects. This type of SEO becomes exceptionally important if you have a business that provides a service in a specific locality. According to HubSpot, 72% of people who did a local search visited a store within 5 miles. It shows how effective local SEO is.
Most people are already aware of the importance of on-page content for SEO. The world has evolved a bit as far as what type of content works best. Gone are the days where shortcuts and keyword stuffing actually works. This is excellent news for people willing to put in the time and effort for quality. Relevant, quality content is key. Length helps significantly as well. Striving for at least 1000 words on each page should be the norm.
Keyword intent is one of the most important aspects to consider when targeting keywords for your Local SEO campaign. When it comes to choosing the right keywords for local SEO, the most important thing to consider is: “What audience am I trying to attract to my website?”. There are three kinds of SEO intent to consider when planning for your local SEO campaign. Each of these categories will provide information about the searcher that will form the basis for the kind of information that should be served.
As an example: Our affordable SEO service will run on average $1,500/month. This may include; landing page optimization, content management, title tags and description optimization, and a few more SEO gems. Meanwhile, the $99 cheap SEO packages will likely just send cheap, untargeted traffic to your website. In a best-case scenario, these cheap SEO packages will yield you no return. In a worst-case scenario, they will leave your website penalized by Google, your rankings will take a huge tumble, and your website will likely disappear from Google.
Another pointer for business growth and outreach is using virtual tours to give a video-centric view of the location of your home business, as well as talking about your products and services. Virtual tours are particularly useful if you are a restaurant that happens to be a tourist stop-over point. A listing on Google My Business is proof that Google will easily find your business. By putting your site online, you can easily be noticed by prospects within your proximity. SEO is particularly crucial in optimizing your business as per the location and will help you rank faster on any local searches. You can also get listed in the Bing version of Google My Business, which is the Bing Places for Business, which helps in improving your discoverability.
New content – whether it’s one page or an entire topic cluster – gives you a fresh chance to get everything right. When you’re creating a new page, put considerable thought into page titles, page content headers, subheads, image file names, etc. Favor long-tail keyword phrases, which typically have three or more words and give you an opportunity to connect with searcher intent. You’ll increase the odds of achieving content marketing goals like website traffic, branding, leads, and sales. In November 2020, Ahrefs shared fascinating long-tail findings from 1.9 billion search queries: What Are Long-tail Keywords? How to Find and Use Them. A chart from an Ahrefs study showing heathy search volume for long-tail phrases of three or more words. Find more information on seoconsultant.agency.