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Your level of outreach will largely depend on how far along a candidate was in the recruiting process. If they only made it through a phone screen or the very beginning of your hiring process, you should till reach out to them, but keep it brief. Candidates with whom you’ve developed a rapport, or even extended an offer to however, will require a greater level of attention, like a personal phone call.
Culture. Through this pandemic, I’ve been amazed to hear the stories of companies that just refused to quit. Their business and people are too important to them. If that determination and perseverance wasn’t a fundamental part of the DNA of a company’s culture before the crisis, that’s not something that can be suddenly turned on when things get tough. When companies have a compelling purpose that people can rally around and believe in, teams can quickly get aligned and overcome seemingly insurmountable challenges. Every good coworker has a passion to have a job that is relevant and important. Strong leaders give their people a voice in their organization, and ensure they have autonomy and competence to act. Disruption, uncertainty and remote working do not have to shatter culture. Culture can set you apart, help you retain and attract top talent, and make customers proud to work with you.
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Assess how each candidate’s work arrangement should be structured. Could it be a contract role to allow more flexibility than is possible with a fulltime hire? Consider structuring hires to minimize unemployment and outplacement costs in the present climate of uncertainty. Implement low-cost, minimal-effort, yet high-impact employee retention and mental health practices. Everyone knows we are in an unprecedented time and companies are making some things up as they go along. But keeping new and current employees involved and part of the plan will foster a climate of “we’re all in this together,” where the company’s next great idea can come from any employee that wants to contribute. Scared, resentful employees don’t often want to offer ideas.