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Voice search is getting more and more popular due to its ease and all the technology out there making that ease possible. Phones, pads, computers, smart speakers, to name a few. It’s no longer recommended that you optimize for voice search, it’s demanded. If you want the search engines to recognize you in a competitive market, make sure you can be found by anyone at anytime on any device. Already, over 50% of searches are made by voice. So, how will this drive your sales? When customers can find you and interact with you where they are and how they want to, your brand becomes their go-to. Create an SEO strategy that nurtures the conversational tone necessary for voice search so you can offer the interaction your buyers are looking for.
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Another top tip is to remember that when you do include one-offs, such as holidays, don’t forget to subtract any regular spending. For example, say you normally spend £100 per week on food shopping and £30 on petrol, if you’re abroad for the week, you won’t spend this, so make sure your budget reflects this. What’s different about my budgeting technique? It’s often said “In debt? Do a budget!”, “Skint? Draw up a budget!”, “Wife run off with the milkman? BUDGET!” Yet while budgeting is seen as a solution, unfortunately most budgets are worthless. The main problem is that because they concentrate on a typical month, they massively underestimate your real spend, as this misses huge costs such as Christmas, summer holidays, new sofas or getting a new car. Broad categories like “motoring” make it too easy to forget the small expenditures that add up. Instead, “motoring” should cover MOTs, new tyres, petrol, insurance, breakdown cover and more. Hopefully the Budget Planner counters that by having nearly 100 separate categories. See extra details at https://sakkemoto.com/.
Google already decided to end third party cookies by 2023. This means digital marketers need to develop alternative strategies to reach their target audience. Personalized Email marketing is likely to be important. AR is an emerging digital marketing trend in sales and marketing strategies. It allows customers to try products before buying them. Many flooring and kitchen companies already allow consumers to virtually try through their mobile devices a color scheme or floor type. It is a fun and practical way of engaging customers and getting them excited about your brand.