Buy and sell calls providers today? You manage your own pay-per-call campaign by setting a variety of campaign parameters. Campaign parameters include: Target consumer – Specify the kinds of buyers you want (e.g. new customers, homeowners, people over the age of 65). A good pay-per-call partner will be able to drive calls that fit narrower profiles within your business category. Serviceable geographies – Identify the states or zip codes your business services or that you want to target. Your pay-per-call partner will filter out any leads calling from outside your set geographies. Call pacing requirements – Limit the number of calls you want to receive in a month, day, or hour. Your partner will not send you more calls than you are able to handle for that period. Bid – Set the price you are willing to pay for a call that lasts a specified duration (a typical call duration is between 90-120 seconds but varies by industry, category and time of year). Work with a pay-per-call partner who can recommend a competitive bid in your category and adjust bids for seasonality and scalability as needed.
In the case of a standard Pay Per Call campaign, an inbound call that was too short means no money wasted by the advertiser. Why Call Duration Matters? When it comes to Pay Per Call, the duration of a phone lead is one of the main factors that impact its quality. For example, it’s pretty obvious that a five seconds long phone conversation is not enough to close any deal, right? It wouldn’t be fair to consider a conversation such as “Oh, sorry, I dialed the wrong number!” as a lead that could convert the caller into a paying customer. A longer conversation is, for the most part, a reliable indication of a call that was made by someone who didn’t dial the number by mistake and was actually interested in the advertised product or service. For that reason, the advertiser and the Pay Per Call service provider usually agree on a certain minimal duration of leads that should be paid for.
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The reason for that and why gurus do not talk about it is because until now doing pay per call & pay per lead was simply too hard. Tracking, monitoring & billing for each listing is a total time killer for a 1-man directory entrepreneur or even a corporation. So they prefer filling out their website with Adsense then handling the tracking & billing! I guarantee you, This 1 method can out-beat any other way of monetizing your local directories, and the reason for that is clear: Calls prices go from $10-$600 based on the vertical. The easiest marketing product to sell, No commitments or annual contract, customer pay’s only when the value is served. Retention and scaling are easy! Try to find a business that says No for more REAL customer calls!
But how do you know if pay per call advertising is right for your business when there are so many other advertising strategies out there? How do you know if pay per call advertising will deliver the best results for your business? You’ll know because it creates a better relationship with each unique customer. Your business will have seniors making phone calls instead of trying to navigate online orders. In essence, you’ll have a better engagement rate by speaking directly with the customer rather than everything being online and non-conversational. If you’re still on the fence about pay per call advertising, here’s everything you need to know about why it’s the best form of modern advertising that can give you the highest ROI. See more details on addsource.com.