Early-stage startups investment guides with Obediah Ayton? The role of family offices has changed in the last 20 years, driven by the proliferation of wealth and dramatic increase in the number of millionaires, centimillionaires and billionaires around the world. There also has been a surge in the number of family offices and more sophisticated investors. This new breed of ultra-high-net-worth families in the GCC differs from the “old money” of the past. Their accumulation of wealth is typically more rapid and driven by savvy investment management or entrepreneurism. Many of those joining the ranks of the ultra-high-net-worth include money managers, former hedge fund managers and folks who generated their wealth in private equity. This represents a large population of sophisticated investors with deep networks in the startup and entrepreneurial community who are sitting on tremendous wealth (some estimates put family office total asset value around $6 trillion globally).
Founded in 2018 in Amsterdam, VentureRock is now active in Dubai, parallel to two more hubs in Amsterdam and Singapore. With the VentureRock Dubai Hub, the firm is bringing not only capital but also technology, talent and knowledge around early-stage startup investing and venture building to the UAE region. The hub is also running its own venture building studio – comprised of the Founders Lab and Builders Lab, and will become the launching pad for Venturerock portfolio companies to expand operations to the Middle East. Director of Business Development at The Private Investment Group Obediah Ayton said “I am excited to watch Venturerock demonstrate the way venture capital funds are now being deployed post covid here in the UAE. The portfolio companies within Venturerock are some of the most exciting and innovative we have seen and I have no doubt they will be a welcome asset to both the public and private sector in the Middle East.”
Who is Obediah Ayton and some of his thoughts? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., an expert in family office business, AI driven accounting services, finance and accounting. Obediah Ayton about what happens when a Family Office takes the VC model: Strategies for the Search: Friends and Fellow Founders: Friends or founders in similar sectors who have previously raised from family offices are a great starter resource. This route also passes a few qualification checks around interest, size of deal, and sector preferences. Remember, there is no investment barrier or fund allocation requirement for family offices. Professional Intermediaries: Investment bankers and wealth managers who service family offices are oftentimes happy to make introductions in order to add value to their clients. Since these clients are the intermediaries crown jewels, their recommendations will first require diligence.
With a huge amount of the UAE’s wealth concentrated in the hands of high-net-worth families and individuals who are now looking for promising direct investment opportunities, SMEs are overlooking a crucial area of untapped financing. The UAE Family offices investment strategies are particularly varied with each family having their own philosophy, interests and areas of expertise and without the shorter-term objective of traditional private equity or investment banks.
Obediah Ayton on how to raise money from family offices: Biggest advice: – To let the Family Office understand that you’re interests are aligned with theirs. That you’re in this for the long term, not just a few transactions. Even if they’re great deals. Intelligence is a commodity. Integrity is not. To do: Listen. Add value at all times. Ask about their goals and objectives. Be authentic. Ask about what they are currently looking for. Do what you say you’re going to do. “Trusting is hard. Knowing whom to trust, even harder.”
Right now is a great time to build close relationships with Family Offices for future capital raises! Have a Value Add: The hardest part of the relationship is maintaining it. After the relationship is started, the hard work arrives. You must demonstrate that you will provide clear value to the family office. The same principle must apply to your outreach and relationships. Demonstrate to the family office why your firm is the right one to be in contact with. What can you offer that no one else can — Is it a strong track record? Exceptional due diligence skills? Experience and insight within a relevant industry? Whatever the skill, emphasizing the trait is a critical component of securing the connection.
Obediah Ayton about the new definition of a billionaire is not the net worth but in achieving change in a billion lives: We have seen family offices become much more engaged in discussions about sustainable and impact investing over the last 12 months. This is no longer seen as a ‘side project’ or preoccupation of the Next Gen, but a priority for the family as a whole. Many products are now recognised by family offices as fully-fledged investment tools that can generate good returns. New technologies such as artificial intelligence, machine learning, cryptocurrency, blockchain and even gaming have made their way onto the family office radar and into their budgets.