High Quality company reviews systems today? Reviews on your website are always useful, but happy customers are likely to share their thoughts on as many places as possible, increasing your multi-channel footprint. A proactively cultivated brand is one that increases your online visibility, and today, that means encouraging several ways for people to talk about you. Social media is a great tool, but the ability for customers to talk about you on other channels is a crucial component of your presence. Almost two-thirds of shoppers think that online reviews are an essential part of the decision-making process. When they want to know the best places to go, they’re more likely to turn to Google, Yelp, and TripAdvisor than they are to a newspaper or even their friends and family.
So then, how many people trust a business more after reading positive online reviews? As it turns out, that depends. Authenticity and transparency are important factors consumers look out for in reviews. As established in the previous statistic, reviews with perfect scores may do more harm than good. That aside, ecommerce owners should also avoid manipulating their reviews in any way. That includes censoring negative reviews. As online reviews statistics show, this is a practice that could greatly jeopardize business sales. As many as 62 percent of consumers say they will not support brands that engage in review censorship (Trustpilot, 2020). The same goes for fake reviews, which are present in countless websites including major review sites like Google and Amazon. Statistics show that 62 percent of consumers have no tolerance for fraudulent reviews and believe that they should be removed.
Google and Facebook strive to provide consumers with the most qualified service, product or research for any given search. For Google to determine a prospect’s search results, it monitors the user’s intent, the authenticity of a business’ website and online engagement. Senior living and 55+ communities looking to increase their brand awareness in the local market should focus on two areas: search engine optimization (SEO) and customer reviews. Regarding SEO, we recommend targeting the keywords your prospects are searching for and optimizing the content on your site to address those inquiries. If search engines see that your content is relevant to the prospect’s search, they will boost its position in the search engine ranking pages to display your GMB profile, website information or a featured snippet from your website to more people.
Get a second chance with unhappy customers? A simple system to proactively collect and use feedback from all your customers. Solicit happy customers to share positive experiences on sites of your choice using automated email and text/sms.? Avoid negative reviews on social media and review sites with our easy to use system.? Reach unhappy customers before they leave a review by directing them through our review funnel.? A simple dashboard to manage all your customer reviews! See additional details on company reviews software.
In a general sense, online reviews are useful, but it’s important to dissect when exactly e-commerce derives benefits from the reviews. Reviews are not only a big determinant of whether people purchase a product online, they also have a dramatic impact on millennial spending. Don’t believe it? Here’s a stat that pushes home the importance of online reviews: they’re 20 percent more influential to the buying decisions of millennials than a brand trying to make a sale over social media. A study carried out in 2016 discusses consumer motives for researching online reviews prior to purchase and four trends emerged as follows: Information: to glean insider information about the product they’re considering; Risk: to reduce the risk of making a bad decision.