Fabulous 2d animation videos creators? Thanks to their visually compelling nature and straightforward structure, cartoon marketing videos can help you consistently overcome the short attention spans that most audiences engage content with. Nowadays, most customers don’t have the time – or inclination – to read lengthy texts or sit through extensive and often confusing explanations. Take the average prospect getting ready for work or school. They have a smartphone in their hands, scrolling through their feed, and find/play your video. A short, visually interesting piece is often more likely to keep their attention long enough to deliver your message in situations that extensive texts or complex content couldn’t compete! Marketing cartoon pieces have customers’ convenience at their core. They are designed to be concise and intended to be consumed whenever they get a chance, wherever they are.
Emphasize brand identity? When making an animated explainer video, it is vital that entrepreneurs give special emphasis to their brand’s identity. Brand styles and colors express the brand identity to customers. Add a call to action (CTA): A call to action (CTA) is anything designed to stimulate the audience and proffer an immediate response. A call to action is useful to give audiences the “fear of missing out” on a brands offer. Don’t make it cumbersome! Trying to pass too much information in one animated explainer video will reduce the attention and interest of audiences. Animated explainer videos should aim to inform, educate and entertain.
But the rise of 2D animation as a marketing strategy is a result of more than just its various applications. These videos drive engagement, website traffic, and more conversions – giving brands an ROI that makes investing in 2D animation an excellent business decision. According to Oberlo, 88% of video marketers are satisfied with the ROI of their video marketing strategy and come in 2022. It is predicted that 82% of all consumer internet traffic will come from videos. Based on these statistics, the future of businesses in the digital eco-system looks to be in favor of 2D animation and video-based marketing. See even more information on animation video.
Video marketing has become an absolute necessity for marketers looking to both reach and capture audiences on social media and online platforms. Marketers are certainly no stranger to the benefits of video marketing today — it helps potential buyers understand products and make purchasing decisions through a digestible visual medium, and this is true for both the B2C and B2B sectors. And while it seems like every layman can now produce engaging videos of decent quality and appeal (just take a look at social platforms such as TikTok), not every video goes viral or leads to the boost in sales or leads your higher-ups are looking for.
The roots of corporate animation: Everyone knows about Walt Disney and the birth of animated storytelling. Entertainment is a powerful marketing tool, and people will watch a good story even when it has a commercial theme. So, business animation is a natural outgrowth from early cartoons with simple storylines. For example, look at this high-converting sales clip: The smiling, lovable characters are far more effective than human salespeople when it comes to ROI. That’s the magic of animated videos. See more details at 2d animation.