Extra marketing power from 2d animation videos? Thanks to their visually compelling nature and straightforward structure, cartoon marketing videos can help you consistently overcome the short attention spans that most audiences engage content with. Nowadays, most customers don’t have the time – or inclination – to read lengthy texts or sit through extensive and often confusing explanations. Take the average prospect getting ready for work or school. They have a smartphone in their hands, scrolling through their feed, and find/play your video. A short, visually interesting piece is often more likely to keep their attention long enough to deliver your message in situations that extensive texts or complex content couldn’t compete! Marketing cartoon pieces have customers’ convenience at their core. They are designed to be concise and intended to be consumed whenever they get a chance, wherever they are.
Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.
For businesses to succeed in 2020 and beyond, optimizing their marketing strategy to answer consumer demand and improve their visibility and engagement on digital platforms such as social media and websites is vital. At the end of the day, if you’re a business owner, then your aspiration should be to be a part of the 85% of small business owners who are happy with the ROI on their 2D animation videos. There is enormous potential within video content, and you have to make sure you’re not too late to join this bandwagon towards digital success. See additional info on #animation video.
Event recaps may seem like a no-brainer, but they can be great assets for both existing and potential clients. Existing clients are able to benefit from a summary of takeaways from the event and may be able to ‘ride the high’ by engaging in deeper conversations with you as a result. Potential clients may also benefit from developing a greater interest in your business. Ultimately, showing the event’s scale or reputable partners can also help to build your own reputation. These videos should be pushed out as soon as possible to continue building on the momentum generated by your event.
Since marketing videos’ run-time is short, the story needs to flow quickly and logically toward its close. Funny animated characters act out the story in a logical sequence with its climax ending in a call-to-action (CTA). Animated heroes to the rescue! Using cartoon characters in stories instead of live actors is the reason why animated videos are so effective. Have you ever thought about the cost of food and clothing for real human actors? Hand-drawn actors are much cheaper. See extra information at animation video.