Who is Codi Sordelet and some of his thoughts? Jekyll takes your raw text files, which may be written in Markdown, if you like, and turns them into a robust static site to host wherever you want. It’s the engine behind GitHub Pages, which means you can host your blog on there for free. Making your blog with Jekyll avoids the need to work with technicalities such as databases, upgrades and so on, so there are fewer things to go wrong, and you can build something completely from scratch.
Codi Sordelet about local SEO : Local SEO has its own set of best practices. If not implemented in the right way, it will make things difficult and stops your site from performing well in search. For anyone wondering how local SEO differs from normal SEO, the former is all about building relevant signals around a specific location whereas the latter is the practice of getting higher SERP (search engine results pages) rankings for relevant keywords.
Codi Sordelet is a software engineer from Atlanta: HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.
Codi Sordelet on content marketing : Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.
So for this tip, you want to be really intentional about the colors you’re selecting to represent the different elements on your website, whether that be the background navigation menu or even the fonts used to read. Remember that complementary colors help create a balanced and visually appealing website. And there are even online tools that are worthwhile checking out, which help in selecting a range of colors that fit into specific, visually appealing color palettes. Additionally, make sure you use contrasting colors for your text and for the background. So that’s really easy for your audience to read the information that you’re presenting to them. And vibrant colors whilst okay in some areas should be used sparingly, perhaps only for buttons and call to actions. Finally, don’t be afraid of negative whitespace. It will give your website a modern and uncluttered look, which is definitely something worth considering when designing a website. Find even more info on Codi Sordelet.