High quality lawyers company marketing by MarketingLawyers? After I applied some SEO strategies for video, the number of views exploded: Views increased 1903% within 1 year. YouTube has long been infected with a certain custom: buying views. Some believe that there is a factor that favors videos with more hits. A video displayed 1,000,000 times seems more believable than one that has only 10,000. This is not necessarily true. I have some news for you: YouTube favors the quality of the hits, not the quantity of them. The quality of an accession is how much time a person spends watching a video.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.
Website speed is crucial for success, without it users will become frustrated and Googles algorithms will lower your ranking. Nearly 50% of users expect a web page to load in 2 seconds or less. The technical set up of the site can have an effect on this and many big picture files will not help the site speed. Images should always be optimised for your website. Mobile device traffic is booming and is set to increase exponentially over time. Is you site responsive on all browser platforms and devices? If not you will be missing out on a huge potential client pool. Discover more info on Lawyer web design.
Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.
Even if you already have impressive traffic stats, the more, the merrier. Guest blogging allows you to build a stronger online presence and reach the top of the SERPs. You’re no longer centralized on your own platform or social media network. You now have access to the guest posting site’s readership. You also show up more frequently in search engines and stay fresh in netizen’s minds. After all, you seem to pop up everywhere when they look up your eLearning area of expertise. A word of caution: avoid redundant posts that annoy prospects instead of drawing them in. For instance, you discuss the same topic on numerous guest posts instead of approaching the subject matter from different angles.
Everybody hates a web site that takes too long to load, and more often than not, on a website that is taking too long to load, we just click away. As this post is intended for website design, I won’t be diving too much into the depths of website optimization, but among all the website speed optimization tips you’ll get from an expert, the most important advice for a website to have a faster response time is to avoid excessively large images. We might be tempted to upload our images as high resolution as we can get them so that we can have the best quality images possible. But this will lead to longgggg load time. So tools such as tiny jpeg or tinypng.com are really helpful and easy ways to reduce the file sizes of your images without losing much discernible quality.
We focus on return on investment. If you don’t know what return you are getting on your spend, how can you work out its value. Work with us to improve your marketing and grow. We understand how law firms and the profession operates. We understand the barriers to marketing, business development and growth and importantly how to overcome them. What do we focus on? Advice to grow the amount of leads your firm receives and how to convert them into new clients. Discover even more info on https://marketinglawyers.co.uk/.